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Opinion Act joins JIN Group to create Europe’s leading digital influence consulting group, specialized in community activation

Published on 19/10/2022

PARIS, October 20th – JIN, the pure player agency in digital influence, announced today the integration of Opinion Act, a specialist in community analysis and digital strategy consulting.

Opinion Act is a digital consulting firm, pioneer in e-reputation monitoring and citizen-consumers’ online behavior analysis.

The merger of the two companies, driven by the common vision of two entrepreneurs and by a proactive approach initiated since the respective creations of JIN and Opinion Act, creates the first integrated European influence consulting offer to meet the major challenges of the new digital worlds, structured around five divisions:
Corporate: Strengthen the reputation of brands and executives
Brand: Building quality social media experiences for customers
PR: Develop the on and offline awareness of brands and leaders
Data & Insights: Make decisions based on communities analysis
Web3: Preparing for the new Web3 revolution

JIN and Opinion Act are committed to create a convergence between the societal expectations of communities with the business objectives of corporations by making them trusted references.

Caroline Faillet, CEO of Opinion Act, explains: "More than ever, trust is the foundation on which to build thought leadership for companies. Neither social washing nor dark influence: companies must gain social acceptability in a transparent and committed way. Organizations must be connected to their communities, to dialogue but soon also with the web3, to share power with them in a new ownership economy. In a recommendation-driven society, companies need to federate authentic allies, beyond paid speaking engagements. The tokenization of web3 risks disrupting these advocacy mechanisms."

Edouard Fillias, CEO of JIN, adds: "JIN and Opinion Act are two historical players in digital communication, public relations and community research. We are also, above all, passionate about a free and useful Internet, at the service of the citizen-consumer. We believe that in the face of the challenge of trust, the community is the solution to renew lost ties and build together. This is why we have decided to get together, between founders and digital entrepreneurs, to respond to this challenge of trust in the real and virtual worlds.

JIN and Opinion Act are combining their 120 employees in Paris, Lyon, Berlin and London to serve 200 clients.

For JIN's clients, this acquisition is an opportunity to:
- To reinforce the strategic vision of a detailed understanding of digital playgrounds and target knowledge;
- To have methods and data for more robust and efficient activation plans. Opinion Act clients will be able to :
- To continue the analysis of communities and influence games through the implementation of social media, advocacy and PR strategies;
- Extend the capacity of monitoring and studies in 13 languages through international support, thanks to JIN's European presence.

Caroline Faillet joins the JIN Group Management Committee as Group Managing Director, in charge of Community Monitoring & Research and Digital and Web3 Strategy Consulting.

The future of JIN Group will be to pursue its European internationalization and to invest heavily in innovation through recruitment, organic growth and acquisitions.

Caroline Faillet joins the JIN Group Management Committee as Group Managing Director, in charge of Community Monitoring & Research and Digital and Web3 Strategy Consulting.

The future of JIN Group will be to pursue its European internationalization and to invest heavily in innovation through recruitment, organic growth and acquisitions.

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