International social
media strategy

Find out how to create and implement successful global-local social media strategies.

Social media is an excellent vehicle for international brands to achieve recognition worldwide, however, how can businesses ensure a consistent brand message while engaging with local audiences?

When managing multiple social media accounts, brands need to consider different cultures, behaviours, plus local news and events which shape the conversations online. A global strategy, therefore, has to take into account the local dimension, ensuring both a unified brand message and engaging personalised content adapted to the culture and context of each market.

In this whitepaper, we look at the difficulties international brands face online and how these can be overcome with a coordinated “glocal » social media strategy, including business cases, expert interviews, an action plan and useful tools.