Today, confronted by a growing amount of advertising messages, internet users are trying to fight back, for instance by using ad blockers. Influencer marketing has grown in popularity because, unlike interruptive advertisements, it offers brands a subtler, non-intrusive way to connect with potential customers.
For brands, the main challenge is to find the right fit to reach their audience among a wide range of influencers. How to identify the right influencer for your brand? Which tools can you use? How to manage the brand-influencer relationship? Find out more in this month’s issue of Trusted.