JIN has organized several trainings and content strategy programs for both employees and directors, launching the first employee advocacy programs for Bouygues, Colas, TF1, Europcar, Prodware, and Crédit Agricole. The initial spark that brought these programs into motion was the considerable interest in social media and the new world of digital transformation shown by our clients’ employees and often by the directors and CEOs themselves.
For leaders, employee advocacy involves displaying one’s interest in and understanding of digital transformation. For employees, it is a means of strengthening their capacity for action and communication, both inside and outside of the company. In this new edition of Trusted, we’re excited to share our insights on the topic with our clients and partners.