and monitoring of executives’ online presence
storytelling and building a controlled digital footprint that aligns with the strategy
to act as a spokesperson with the media and on social media
with decision-makers, journalists and influencers
Leaders are now on the front line. The surge of real-time, transparent news has made these exemplary figures ambassadors for their companies, and leaders for change and transformation internally. In addition to ensuring sustained managerial excellence, executives must now communicate to ensure their message and ambitions are shared with all employees and stakeholders.
Often, this must be done online. JIN helps its clients establish digital visibility (their e-reputation) that is in line with their identity and mission, with a special focus on social media platforms (LinkedIn, Twitter, Google profile).
This approach is sustained through network development in line with the leader's goals and by designing content that matches their leadership, whether they are speaking about technology, societal challenges, or simply their company's products and organization. JIN also assists leaders by offering training for public speaking, both online and offline.
From positioning to content, building a network of allies to controlling your digital footprint, this white paper focuses on how to embody a new type of leadership.