Leaders are now on the front line. The surge of real-time, transparent news has made these exemplary figures ambassadors for their companies, and leaders for change and transformation internally. In addition to ensuring sustained managerial excellence, executives must now communicate to ensure their message and ambitions are shared with all employees and stakeholders.

Often, this must be done online. JIN helps its clients establish digital visibility (their e-reputation) that is in line with their identity and mission, with a special focus on social media platforms (LinkedIn, Twitter, Google profile).

This approach is sustained through network development in line with the leader's goals and by designing content that matches their leadership, whether they are speaking about technology, societal challenges, or simply their company's products and organization. JIN also assists leaders by offering training for public speaking, both online and offline.