Build your network of allies. Influencer management strategy is at the heart of new influence-building mechanisms. Convincing trendsetters, whether they are well-known or specialized, helps win over the trust of their audiences.

To do so, it is important to understand influencers’ audiences, their specialization, and their level of name recognition to offer them a relevant role. The influencer can produce a major impact as long as there is a creative and marketing alignment between their digital communities and the brand's message.