making influencer an integral part of the social process – connecting it to wider brand content, establishing long- and short-term partnerships, using paid media to build funnels and thinking social first commerce.

50% of millennials trust influencers when deciding to buy a product. At JIN, we believe in creating a lasting relationship with influencers, which is all the more essential in a world where influence is omnipresent.

• Definition of the influence strategy for each social network selected
• Benchmark and mapping of influencers
• Creation of influence mechanisms (campaign storytelling)
• Negotiation with influencers and influencer agencies
• Paid media targeting
• A/B testing and performance analysis