Which social platforms should you focus your efforts on? Should you have a B2B and a B2C site? Is it better to have an influencer site? Should you keep separate mini-product sites and a forum, or put everything together on one site? What type and how much content should be produced? And which digital levers should be used to generate traffic? What proportion between organic and paid in digital investments? Finally, which digital KPIs should be chosen?
Our holistic vision of digital presence, thanks to our knowledge of your target audience, allows us to advise you on the best architecture for your digital ecosystem: domain names, site positioning, areas of expression, articulation with social networks, SEO strategy.