Communities audit

Who are your brand ambassadors? What messages do they share? Which influencers should you activate to encourage prescriptions? Who are your internal allies and how can you integrate them into your digital strategy?

We conduct an in-depth audit of your internal and external communities, synthesised in persona models based on the extraction of affinity and behavioral data from the communities or in target mappings that reveal the motivations and influence dynamics between each party.

• Mapping of internal and external influencers related to your brand
• Creation of personae files to know your targets
• Conversation and audience analysis (communities, KOLs, influencers) to identify hot topics and the most responsive audiences
• Editorial analysis to obtain in-depth information on content and related communities (tone of voice, hashtags strategy)
• Strategic recommendations