Which social platforms should you focus your efforts on? Should you have a B2B and a B2C site? Is it better to have an influencer site? Should you keep separate mini-product sites and a forum, or put everything together on one site? What type and how much content should be produced? And which digital levers should be used to generate traffic? What proportion between organic and paid in digital investments? Finally, which digital KPIs should be chosen?
Our holistic vision of digital presence, thanks to our knowledge of your targets' journeys, allows us to advise you on the best digital ecosystem architecture: domain names, site positioning, areas of expression, articulation with social networks, SEO strategy.
Our services :
- Inventory of the data you have at your disposal
- Enrichment with search and social data
- Formalisation of the digital strategy matrix in 4 co-construction workshops: Semantic axes / Touchpoints / Content strategy / Performance and KPIs
- Support in implementing and monitoring performance
