Challenge
PayPoint delivers innovative services and technology connecting thousands of retailer partner and SME locations across the UK.
The brand serves a diverse range of customers: from service providers, to retailers; e-commerce brands to millions of consumers paying bills, getting cash, making card payments, topping-up SIMs, or picking up parcels via Collect+.
How to create a social media strategy while dealing with the many targets, messages and priorities of Paypoint?