Build a network of allies
Influencer marketing affords brands a whole spectrum of opportunity. Word-of-mouth recommendations from trusted influencers have proven to be hugely credible to help increase awareness and sales. The need to convince influencers is vitally important in today’s hyper-connected, social media driven landscape.
Identify influencer networks in digital/social conversations and news
Spark conversations with them and start nurturing relationships with branded content
Create a network of influential allies to form backbone of your communication strategy